Successfully mounting a digital camera to your helmet puts you a step closer to being able to record awesome first-person videos that you can share with friends. But doing this with an ordinary camera is close to impossible and you will still find difficulty in starting and stopping the video recording. This is why there are companies like Drift Innovation that make mountable cameras for people that enjoy recording sports and other activities from their points of view.
Drift Innovation specifically focuses on this niche because the compact digital camera and camcorder market is so crowded with big names. Of course, Drift Innovation faces some direct competition from a couple of established companies too but Drift believes that they have the product portfolio that covers the vital price points.
Currently, Drift Innovation offers three mountable cameras with the Drift HD720 being the budget model and the Drift HD being the popular one for enthusiasts. Those that want the premium offering can get Drift’s newly launched Drift HD Ghost. What is nice about this lineup is that the Drift HD720 manages to fit in with Drift Innovation’s mission to provide unique features to their cameras such an integrated screen and make it extremely easy to capture, edit and share videos.
The Drift HD Ghost is also proof that Drift Innovation is really driving to raise the bar in mountable camera technologies. One of the groundbreaking features of the Drift HD Ghost is its ability to connect to an iPhone that has the Drift App installed. Like any company that is determined to succeed, Drift Innovation has different teams that take care of different things such as the software, design of the product and technologies that will be implemented. The team also collaborates with world class athletes in order to make the best products that the world will accept.
Rugged design was emphasized so their products have higher value but that can lead to sacrifices in flexibility. Drift Innovation’s approach to flexibility is to make various accessories for their products so people can mount their cameras however they like.
Since Drift Innovation most recently introduced their flagship product, it is expected for the company to refresh the aging Drift HD and Drift HD720 models. In addition to their online store, Drift Innovation features a blog where you can keep track of the latest company news and possibly progress on upcoming products.
You can also find out more from the official Drift Twitter channel at Twitter.com/DriftInnovation, or their YouTube Channel.